A Thematic map is a special type of mapping. In this type of mapping it tells you something, and in this particular case, looking at this map of the US you can see it says new businesses in the US, well that is what it is showing you. Looking more into the shades of red that you see these all mean something different in terms of the rates of new business activity. As you can see a trend it tends to work around the major cities in the US. The dark red is in the business centers of the US.
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